Energized shoppers break one-day holiday sales record

Whether they jostled through brick-and-mortar stores or toggled between tabs and virtual carts, holiday shoppers were eager to participate in Black Friday this year.

Both in-store and online retail sales increased year-over-year unadjusted for inflation, according to Mastercard’s SpendingPulse insights, which noted that apparel, jewelry and restaurant categories saw considerable spikes. In-store sales jumped a little more than 1%, while e-commerce led the charge with an increase of 8.5%.

However, Sensormatic Solutions, which tracks shopper traffic at brick-and-mortar stores, found that visits on Black Friday were up 4.6% from 2022. This is a turnaround for retailers, the company said, as foot traffic has been down an average of 2.4% this year.

“Though we anticipated an increase, in-store shopper traffic outperformed our expectations,” Grant Gustafson, head of retail consulting and analytics at Sensormatic, said in a statement. “Consumers are again finding joy in brick-and-mortar shopping, seeing it as an experience to be shared with loved ones. It’s a testament to the hard work retailers have done to streamline journeys and deliver satisfying experiences.” 

Adobe Analytics, which tracks US online shopping, reported a record $9.8 billion in Black Friday sales, up 7.5% from 2022, driven by surging demand for electronics such as televisions, smart watches and audio equipment.

Reseña: 

En el Black Friday de este año, los compradores mostraron un entusiasmo tanto en las tiendas físicas como en línea. Según los datos de Mastercard SpendingPulse, las ventas minoristas, tanto en tiendas físicas como en línea, aumentaron en comparación con el año anterior, sin ajustar por inflación. Las categorías de ropa, joyería y restaurantes experimentaron aumentos significativos. Las ventas en tiendas físicas aumentaron poco más del 1%, mientras que el comercio electrónico lideró con un aumento del 8.5%. Cada año que pasa se compra más y más en línea por conveniencia.

Fuente: Energized shoppers break one-day holiday sales record | CNN Business

Fecha: Consultada (28/11/2023) | Publicada (25/11/2023)